Usui is the producer of an exploitative TV show about the paranormal. When his colleagues say he's exploiting the mentally ill, he says he's documenting real psychic phenomena. When talking to a woman who's being haunted by J-horror ghosts, he says she's mentally ill and tells her to go see a shrink. Ghosts aren't real. Don't be ridiculous.

A while ago, Usui's girlfriend committed suicide. The psychologist who'd tried to help her also tries unsuccessfully to persuade Usui to stop.

Obviously, I didn't like Usui. Even when presented with statistical evidence that his TV show is killing people, he doesn't try to pull the next broadcast. He's not entirely heartless and there's a human under that callous exterior, e.g. when biting back at his boss to say "we shouldn't treat our subjects like they're disposable". Very occasionally, we can see pain on his face when he's under direct orders. Ultimately, though, he's a knob who doesn't understand and gets people killed.

The J-horror ghost stuff is good, but living people can also be sick in the head. I like this film's mix of horror movie menaces.

In some ways, this is quite good. Its horror content is interestingly varied, although sometimes puzzling. (Why should someone who's been stabbed in the face now be covered in green blood?) The nude, crawling ghosts are creepy. However, I struggled to take any interest in Usui and especially the trash he's making. The actor does quite well at portraying the overlapping layers of Usui (human vs. massive dick), but there's just not much for an audience to empathise with. Do I care about Usui? Nope. Do I want his production company to go bust? Absolutely. Would I react if he committed suicide? Well, I might approve...