It's a waste of time. It's also likeable, good-natured and has announced a third season, but its aims are modest and generally don't involve drama. Our heroes eat food. That's it, usually. They also wander around a fantasy world, exploring dungeons and so on, but they're so powerful that there's no real danger or tension.
It's mostly running on modest charm, with its good qualities tending to be doodles in the margin. There are some amusing supporting characters, e.g. the crazy dragon-loving elf or the "determined to be deadpan" receptionist. Sui the slime is adorable. The gods pestering for "offerings" can be a laugh. I like the joke of Mukouda being summoned as part of a group of superpowered isekai heroes... and his ability is "online shopping". (The royal court thanks him for his time, gives him a few coins and sends him on his way.) Basically, though, the show's formula is as follows:
1. Mukouda cooks perfectly normal Japanese food.
2. His friends and allies call it the most delicious thing they've ever tasted.
...and that's about it. The show's almost more notable for what it avoids. It's not a harem show, for instance, with Mukouda technically leading an all-male party since his friends are all monsters. Fel's a truck-sized wolf, Sui's an ever-growing slime and Dora-chan's a pocket-sized dragon. The show also has no interest in power wank and endless skill increases, with Mukouda continually palming off divine power-ups to his monster familiars and himself trying to avoid dungeons and dangerous situations. (His friends love monster-bashing, but Mukouda would sooner hide behind a tree. He generally loses the argument and gets dragged down the dungeon anyway, though.)
He calls himself a merchant, but money comes so easily that it hardly means anything. When Fel has nothing better to do, he'll kill monsters as big as himself that'll earn astronomical rewards at the Adventurers' Guild.
The show's likeable. I watched it all, despite my tendency to avoid foodie anime. I like the monster-befriending and the banter. I got bored less often than you'd think, although not never. I also quite liked the show's insights into pseudo-medieval goods and technologies, e.g. paper's a rarity, so paper money is unknown and books are nationally restricted items. You'd never mistake this for something that's actually good, but it's an amiable slice-of-life with a light-hearted attitude to the usual fantasy tropes. Will I watch Season 3? Maybe, possibly, if I have time. Since I've got this far, it's imaginable.
Incidentally, the best thing in the show is the end credits illustrations by Chama_kou. Season 2's are more adorable than Season 1's, but both are lovely.